Salem Investment Partners Completes Growth Investment in Tiff’s Treats

Salem Investment Partners Completes Growth Investment in Tiff’s Treats

Salem Investment Partners is pleased to announce its strategic growth investment in Tiff’s Treats, the creator of the warm, fresh-from-the-oven cookie delivery concept. Salem’s capital will support future store locations in existing and new markets, as well as continued investment in the company’s proprietary technology. Tiff’s Treats currently offers warm cookie delivery in 50 locations across Texas, Georgia, Tennessee, and North Carolina.

Salem joins a strong set of institutional and individual investors supporting Tiff’s Treats, including Morgan Stanley Expansion Capital, CIC Partners, Capstar Partners, former executives at Starbucks, Whole Foods, Papa Johns, Pizza Hut, Zales, and the former Mayor of Dallas. Tiff’s Treats has raised approximately $50 million in equity capital to date.

“Salem is incredibly excited to partner with founders Leon and Tiffany Chen, and the rest of the Tiff’s Treat’s management team on their continued growth and entrance into the North Carolina market,” said Will Johnson, Salem Vice President. “Tiff’s represents a compelling growth platform, and we believe there is significant opportunity to build on its historical success.”

“Our partnership with Salem Investment Partners will be instrumental in enhancing and fine-tuning our in-house technology that contributes to our rapid growth and highly rated customer satisfaction,” said Tiff’s Treats co-founder Leon Chen. “Hitting 50 stores and entering the North Carolina market this year are meaningful achievements for us,” said co-founder Tiffany Chen. “We look forward to continued growth in this market and others with the support of our investors and loyal customers.”

Tiff’s Treats delivers warm cookies straight from the oven and baked with premium ingredients to businesses and homes. Customers can order seamlessly via phone, online or the Tiff’s Treats app, all of which are supported by industry-leading technology and customer service. Tiff’s Treats is a delicious idea for dessert delivery to your home or business, client gifts and meeting snacks, birthday gifts, a sweet-tooth fix and more.

About Tiff’s Treats

Tiff’s Treats created the warm cookie delivery concept. Tiff’s Treats makes and delivers classic, baked-to-order cookies and brownies straight from the oven to the home or office, WARM, in about an hour. Founded in 1999, what started as two friends baking cookies at The University of Texas at Austin to help fellow students get through exams has now grown to 50 stores in Texas, Georgia, Tennessee and North Carolina, with more than 1,000 employees, baking more than 100 million cookies since its inception. And the company is consistently focused on giving back: with grand opening fundraisers that fill needs for charities (and hungry bellies for Tiff’s Treats fans!), Tiff’s Treats has donated more than $200,000 to worthy causes. For more information, please visit

About Salem Investment Partners

Salem Investment Partners is a North Carolina-based small business investment company (“SBIC”) specializing in subordinated capital solutions in high growth lower middle market companies. Since 1999, Salem has invested approximately $400 million in over 140 business across a variety of industries, including business and information services, light manufacturing, healthcare, technology, and consumer products. Salem Investment Partners looks to invest $2 million to $10 million to support growth financings, acquisitions, recapitalizations and leveraged buyouts. For more information about Salem Investment Partners, please visit

Share article on social media or email:

Published at Mon, 15 Jul 2019 00:00:00 +0000